Pricing with Confidence Workshop

Pricing Formulas and Strategies

Built just for handmade.

Explore various pricing formulas, including cost-plus pricing, keystone pricing, and value-based pricing, and learn which strategies are most effective for different types of handmade products.

Competitive Analysis

Don't lower your prices.

Researching your competitors' pricing to understand the market landscape and position your products effectively. Develop a smart discount and sales strategy that doesn't erode your profits.

Perceived Value and Pricing Psychology

Build value.

Understanding how customers perceive value and how to use pricing strategies to influence purchasing decisions. And adapting your pricing strategy for different sales channels, such as online marketplaces, craft fairs, and wholesale.

Understanding Your Costs

What is actual cost?

Learn how to accurately calculate your material costs, including direct materials, packaging, and shipping supplies. Learn the value of your time and the labor you pay for. 

Calculating Labor Costs

When to get help.

Determine a fair hourly rate for your time and learn how to factor it into your pricing. We'll discuss different approaches to valuing your labor and the importance of paying yourself.

Overhead Expenses

Why is this important?

Understanding and allocating overhead expenses such as rent, utilities, marketing costs, and business insurance. Your CPA will love you.