Handmade Marketing 101 Workshop
Handmade Marketing 101 Workshop
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February 26, 2025 6 PM EST
Marketing 101: Launching Your Small Business with Impact
Starting a small business is exciting, but getting the word out can feel overwhelming. This introductory marketing course is designed specifically for new small business owners who are looking to build a strong foundation for their marketing efforts. Whether you're completely new to marketing or looking for a refresher, this class will provide you with the essential tools and strategies to effectively reach your target audience and grow your business.
Course Description:
This practical, hands-on workshop will demystify the world of marketing and provide you with actionable steps to promote your new business. We'll cover the core principles of marketing, explore various marketing channels, and equip you with the knowledge to create a basic marketing plan.
Key Topics Covered:
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Understanding Your Target Audience: Defining your ideal customer and understanding their needs, preferences, and behaviors.1 This is the foundation of all effective marketing.
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Developing a Core Brand Message: Crafting a compelling brand story and messaging that resonates with your target audience and differentiates you from competitors.
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Marketing on a Budget: Exploring cost-effective marketing strategies suitable for startups and small businesses, including organic social media marketing, content marketing, email marketing, and local community outreach.
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Introduction to Digital Marketing: Covering the basics of website optimization, search engine optimization (SEO), social media marketing, and online advertising.
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Traditional Marketing Methods: Exploring the continued relevance of traditional marketing tactics such as networking, local partnerships, print advertising, and public relations.
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Creating a Simple Marketing Plan: Developing a basic marketing plan to guide your efforts and track your progress.
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Measuring Marketing Success: Understanding key metrics and how to track the effectiveness of your marketing campaigns.
Join us and learn how to effectively market your new business and set it up for success!
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Returns
Returns
30 Day Limited Return Window
Please send a return/refund request to jessie@joneslasercraft.com within 5 days of receiving the item.
You must include the following:
Order #
Name
Reason for return
Images of the item (and the shipping box if damaged in shipping)
Do you want a refund or replacement
Shipping Damages: All gifts are insured. If an item is damaged in shipping, please send an image of the item and the packaging so that we may process a claim in a timely manner.
Wrong item/size, defect?
- Please let us know if you'd like a replacement or a refund.
- Please allow 48 hours for us to process refunds.
- Because we are a made to order business we can only replace or refund items that have clear manufacturing defect.
Laser Cutting Services
Laser Cutting Services
Have a project you need parts for? Want to personalize a gift?
We can cut and engrave on a number of materials. While we prefer to purchase materials ourselves (we know what cuts and engraves best!) We are always happy to work with you on items you have already purchased.
Price and Material Lists
Laserable Materials - Cutting |
Starting Price |
|
Most Woods up to 1/4" Thick |
$25 hr |
| Acrylics (Plexiglass, Lucite)* | $25 hr |
Laserable Materials - Engraving |
Starting Price |
|
Most Wood up to 2" Thick |
$25 hr |
|
Acrylics (Plexiglass, Lucite)* |
$25 hr |
|
Leather (Vegan and Natural)** |
$25 hr |
|
Powder Coated or Painted Metal*** |
$25 hr |
|
Glass/Mirrors |
$25 hr |
*We do not and will not cut or engrave any Poly Vinyl Chloride (Vinyl Records, etc.) or its variants. See more information on the dangers of heating PVC here.
** Natural leather engraves well but does not always have the contrast needed for the engraving to really stand out. See more information here.
*** Like natural leather, untreated metal engraves well but does not show well at all. Also, we cannot engrave jewelry at this time.
What You'll Learn
Your Target Audeince
Define your customer.
Defining your ideal customer and understanding their needs, preferences, and behaviors is the foundation of marketing. In this class you'll learn how to reseach and build a personified customer that will become your best friend in marketing.
Developing a Core Brand Message
What's your story?
Setting yourself apart starts with knowing who you are. We'll craft your brand story so that it is in your authentic voice and resonates with your buyers. This story will carry through your brand adding cohesion and trustworthyness.
Marketing on a Budget
How to start with $0.
We'll be exploring some cost-effective marketing strategies suitable for startups and small businesses, including organic social media marketing, content marketing, email marketing, and local community outreach.
Introduction to Digital Marketing
How to start online.
I'll be covering the basics of website optimization, search engine optimization (SEO), social media marketing, and online advertising. This will give you a better understanding of how online marketing works.
Creating a Simple Marketing Plan
The yearly overveiw.
You'll develop a basic marketing plan for 2025 that can be added to and recreated for future years. This plan will be your roadmap for the next year and will help you get ahead of work to be done.
Measuring Marketing Success
Is it working?
You'll learn how to find and understand key metrics and how to track the effectiveness of your marketing campaigns.
Course Description
This interactive workshop provides a practical, step-by-step approach to marketing in handmade world. We'll move beyond hanging flyers and handing out business cards, and delve into strategic thinking about how to get in front of your target audience.
Course Format
Week 1
- Homework sent out at the begining of week
- Updates and Q & A in dedicated FB group
- 1.5 to 2 hr. Livestream Workshop
Week 2 and Beyond
- 15 min follow up call with coach
- Continued support in FB community